ORIENTAL SQUARE BY OSI: HANOI'S PREMIER DESTINATION FOR THE "FLIGHT TO QUALITY" TREND

Project News

2025.10.01

Bài 14 ENG

Trend Explanation and Development Prospects of Oriental Square by OSI

The "Flight to Quality" Trend

"Flight to Quality" is the market phenomenon where companies are proactively relocating from older, lower-grade offices to new-generation Grade A properties. Businesses are now willing to invest a higher budget in exchange for a superior workspace. The key drivers for this strategic shift are clear:

  1. The War for Talent: To attract and retain talent, companies must provide a world-class working environment that reflects a clear commitment to valuing and investing in its people.
  2. The Office as a Destination: To encourage employees to come to the office instead of working remotely, the workplace must offer unique experiences and advanced technology that cannot be replicated at home.
  3. Corporate Culture: The office is the heart of corporate culture. An inspiring workplace fosters connection, collaboration, and creativity. 
  4. A Statement of Brand Prestige: An address at a landmark building like Oriental Square by OSI is more than just a workplace; it is a powerful statement of success, credibility, and commitment to sustainability.

Oriental Square by OSI: A Magnet for Top Talent 

Strategically located in Starlake Tay Ho Tay, Oriental Square by OSI - developed by OSI Holdings - is the ultimate answer to the “Flight to Quality” trend. It serves as the “magnet” businesses are seeking to attract and retain top talent. 

  • An Inspiring Workspace: Unlike monotonous concrete office buildings, Oriental Square by OSI offers a distinctive experience with human-centric dessign. Floor-to-ceiling Low-E glass, combined with greenery and premium materials, maximizes natural light and opens up expansive views of the Starlake. Every corner of the workplace inspires creativity, reduces stress, and sets a new standard of a premium office. 
  • Advanced Technology for Enhanced Performance: The building is operated by a smart Building Management System (BMS), ensuring an optimal working environment at all times. From international-standard air filtration system, smart parking, and EV charging stations to high-tech meeting rooms, every element is designed to provide a seamless, efficient experience that is superior to any home office setup. 
  • A Commitment to Sustainability and Wellness: Built to LEED Gold standards, Oriental Square by OSI is not only an energy-efficient green office in Hanoi but also a safe, healthy workplace. Choosing a LEED-Gold-certified office demonstrates a company’s strong commitment to ESG, an increasingly important factor for investors and next-generation talent. 

Bài 14-2 ENG

Investing in Quality is Investing in the Future

The decision to lease office and commercial spaces at Oriental Square by OSI is not an expense, but a strategic investment that yields lasting benefits: 

  • Benefits on Human Capital: Foster a superior work environment that retains top-tier talent and boosting workforce productivity.
  • Benefits on Brand Equity:  Elevate corporate image and prestigein the eyes of partners, clients, and investors. 
  • Benefits on Operations:  Optimize operational resilience with reduced monthly energy expenditures and lower lifecycle maintenance costs. 

Oriental Square by OSI is the ideal destination for businesses seeking a truly distinctive Grade A office in Hanoi - a workplace that embodies international-class excellence.

To become part of this elite business community and to inquire about office leasing at Oriental Square by OSI, please contact us to get consultation and schedule a site tour! 

Savills Vietnam (Leasing Agent): 0948 000 468

OSI Holdings (Project Developer): 0932 038 666