
Trend Explanation and Development Prospects of Oriental Square by OSI
The "Flight to Quality" Trend
"Flight to Quality" is the market phenomenon where companies are proactively relocating from older, lower-grade offices to new-generation Grade A properties. Businesses are now willing to invest a higher budget in exchange for a superior workspace. The key drivers for this strategic shift are clear:
- The War for Talent: To attract and retain talent, companies must provide a world-class working environment that reflects a clear commitment to valuing and investing in its people.
- The Office as a Destination: To encourage employees to come to the office instead of working remotely, the workplace must offer unique experiences and advanced technology that cannot be replicated at home.
- Corporate Culture: The office is the heart of corporate culture. An inspiring workplace fosters connection, collaboration, and creativity.
- A Statement of Brand Prestige: An address at a landmark building like Oriental Square by OSI is more than just a workplace; it is a powerful statement of success, credibility, and commitment to sustainability.
Oriental Square by OSI: A Magnet for Top Talent
Strategically located in Starlake Tay Ho Tay, Oriental Square by OSI - developed by OSI Holdings - is the ultimate answer to the “Flight to Quality” trend. It serves as the “magnet” businesses are seeking to attract and retain top talent.
- An Inspiring Workspace: Unlike monotonous concrete office buildings, Oriental Square by OSI offers a distinctive experience with human-centric dessign. Floor-to-ceiling Low-E glass, combined with greenery and premium materials, maximizes natural light and opens up expansive views of the Starlake. Every corner of the workplace inspires creativity, reduces stress, and sets a new standard of a premium office.
- Advanced Technology for Enhanced Performance: The building is operated by a smart Building Management System (BMS), ensuring an optimal working environment at all times. From international-standard air filtration system, smart parking, and EV charging stations to high-tech meeting rooms, every element is designed to provide a seamless, efficient experience that is superior to any home office setup.
- A Commitment to Sustainability and Wellness: Built to LEED Gold standards, Oriental Square by OSI is not only an energy-efficient green office in Hanoi but also a safe, healthy workplace. Choosing a LEED-Gold-certified office demonstrates a company’s strong commitment to ESG, an increasingly important factor for investors and next-generation talent.

Investing in Quality is Investing in the Future
The decision to lease office and commercial spaces at Oriental Square by OSI is not an expense, but a strategic investment that yields lasting benefits:
- Benefits on Human Capital: Foster a superior work environment that retains top-tier talent and boosting workforce productivity.
- Benefits on Brand Equity: Elevate corporate image and prestigein the eyes of partners, clients, and investors.
- Benefits on Operations: Optimize operational resilience with reduced monthly energy expenditures and lower lifecycle maintenance costs.
Oriental Square by OSI is the ideal destination for businesses seeking a truly distinctive Grade A office in Hanoi - a workplace that embodies international-class excellence.
To become part of this elite business community and to inquire about office leasing at Oriental Square by OSI, please contact us to get consultation and schedule a site tour!
Savills Vietnam (Leasing Agent): 0948 000 468
OSI Holdings (Project Developer): 0932 038 666