ORIENTAL SQUARE BY OSI: POSITIONING HANOI AS A REGIONAL FINANCE & TECHNOLOGY HUB

Hanoi and Its Ambitious Growth Vision

Hanoi is entering a new phase of development, aiming to become a leading regional center for finance, technology, and innovation. This vision is driven by open policies, a stable economy, and a dynamic young talent pool. 

International corporations increasingly view Hanoi as a strategic gateway to Southeast Asia. To realize this ambition, integrated, developed infrastructure is essential. Businesses now need more than just office spaces. They seek a brand-defining landmark, an inspiring environment, and facilities that meet international standards. This is where projects like Oriental Square by OSI play a leading role.

“Flight to Quality”: How Global Standards Drive Investment

In today’s competitive global landscape, FDI flows and location decisions of major corporations often follow a principle known as the “Flight to Quality” – a shift toward the highest-quality assets. In Hanoi, a Grade A office is no longer defined solely by a prime location - it now encompasses multiple critical factors:

1. Sustainability Standards (such as ESG): Environmental, Social, and Governance (ESG) commitments are integral to multinational strategies. Companies prioritize green buildings and LEED Gold standard offices to demonstrate social responsibility, optimize energy costs, and enhance brand reputation.
2. Technology & Digital Infrastructure: A modern office must serve as a smart technology platform, featuring advanced Building Management Systems (BMS), high-speed internet connectivity, multi-layered security, and support for flexible, hybrid work models.
3. Strategic Location in Emerging Hubs: Rather than oversaturated traditional centers, international companies increasingly seek well-planned, integrated new urban areas hosting government agencies, diplomatic missions, and communities of global professionals.
4. Comprehensive Amenities Ecosystem: An ideal Hanoi workplace provides an all-in-one ecosystem such as restaurants, cafés, banks, and recreational spaces optimizing time efficiency and enhancing employees’ quality of life.

The shortage of office supply that meets these criteria remains a major barrier to attracting top-tier companies. Oriental Square by OSI addresses this challenge with a purpose-built solution.

Oriental Square by OSI – International-Standard Infrastructure for Global Enterprises

Located at the heart of Starlake Tay Ho Tay New Urban Area – Hanoi’s emerging administrative, diplomatic hub – Oriental Square by OSI is more than a premium office building; it is a statement of the city’s readiness to compete on the global stage. Developed by OSI Holdings, the project lays a solid infrastructure foundation to welcome leading multinational enterprises.

Sustainable Architectural Icon – LEED Gold Standard Building

Oriental Square by OSI is developed with the goal of achieving LEED Gold certification, one of the most prestigious green building standards worldwide. Compliance with LEED Gold requirements ensures optimal energy and water management, prioritizes environmentally friendly materials, minimizes carbon emissions, and creates a healthy, comfortable workspace.

LEED Gold offices offer strategic advantages: enhancing brand value, attracting global businesses and talent focused on sustainable development, and facilitating companies in achieving their ESG objectives. Oriental Square by OSI is not just a workplace but a living testament to corporate environmental responsibility and social commitment.

Strategic Location at the Heart of the New Administrative-Diplomatic Hub 

Situated in Starlake Tay Ho Tay, Oriental Square by OSI enjoys exceptional connectivity. Surrounded by central government offices, embassies, cultural centers, and Hanoi’s most robust international professional communities, the location provides convenience for transactions while reinforcing the prestige and stature of businesses headquartered here.

Comprehensive Ecosystem – Elevating the Work Experience

The project features a vibrant commercial podium, creating an “all-in-one” ecosystem. From restaurants for important client meetings to cafés for informal gatherings - all employee needs are met within the building. This not only saves time but also fosters a dynamic, balanced corporate culture.

Spillover Impact – Oriental Square by OSI in Hanoi’s Economic Landscape

The presence of an iconic development like Oriental Square by OSI generates a positive spillover effect.

• Setting a New Standard: The project establishes a new benchmark for office leasing quality in Hanoi, driving the entire market to elevate its offerings.
• Magnet Effect:  When a major corporation chooses Oriental Square by OSI as its headquarters, it attracts partners, suppliers, and even competitors, gradually forming a dynamic financial and technology cluster.
• Enhancing Hanoi’s Image: Modern LEED Gold-certified buildings and world-class workspaces showcase Hanoi’s growth and potential on the global investment map.

The Choice of Industry Leaders

On the path to becoming a regional financial and technology hub, Hanoi requires world-class infrastructure to lead development. Oriental Square by OSI is more than a workspace - it is a strategic launchpad that provides a solid foundation for global businesses seeking opportunities in Vietnam. 

With international standards in sustainability, technology, and location, the project demonstrates pioneering leadership, shaping a modern, dynamic Hanoi. Choosing Oriental Square by OSI is not just a real estate decision—it is a strategic statement that places your business at the heart of regional growth.

Experience the Grade-A office space firsthand by booking a site tour at Oriental Square by OSI! 

• Savills Vietnam (Leasing Agent): 0948 000 468
• OSI Holdings (Project Developer): 0932 038 666