PROFESSIONAL BRANDING STRATEGY WHEN LEASING OFFICE SPACE AT ORIENTAL SQUARE BY OSI

Project News

2025.08.20

The Importance of Corporate Branding

For businesses, a brand is far more than a logo or a slogan; it represents the core values that build trust among customers, partners, and employees. A strong brand leaves a lasting impression, enhances market position, and serves as a key factor in attracting top talent while driving sustainable growth. Developing and maintaining a professional brand image starting from the workspace is a crucial strategic step.

Leasing Office Space at Oriental Square by OSI – A Strategic Branding Move

Oriental Square by OSI is a premier Grade A office building located in Starlake Tay Ho Tay, Hanoi, embodying modernity, prestige, and sustainability.

  • Prime Location: Situated in the heart of the Starlake Tay Ho Tay, the building connects easily to Hanoi’s city center, Noi Bai Airport, and major transport routes such as Vo Chi Cong, Pham Van Dong, and Nhat Tan Bridge. This strategic location not only simplifies commuting but also enhances your company’s brand image in the eyes of partners and clients.
  • Leading Green Standards: Designed and operated to LEED Gold standards within a comprehensive ESG framework, Oriental Square by OSI provides a green, clean, and sustainable workplace aligned with global development trends and corporate social responsibility.
  • Professional Business Community: The building brings together leading corporations, technology firms, financial institutions, and international brands—creating a high-quality business ecosystem that fosters networking, collaboration, and growth.
  • Comprehensive Amenities & Premium Services: Oriental Square by OSI features modern facilities - a welcoming lobby, multifunctional meeting rooms, professional guest lounges, upscale restaurants and cafés, a business service center, and international-standard security systems. These elements deliver a premium workplace experience that reinforces corporate value.

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Key Elements for Building a Professional Brand Strategy at Oriental Square by OSI

Creating a professional brand starts with the right work environment. Oriental Square by OSI offers:

  • Premium Workspaces: Featuring ceilings up to 4.5 meters high, open layouts, abundant natural light, and optimized ventilation, Oriental Square by OSI enhances employee wellness, focus, and creativity—fueling productivity and reinforcing corporate culture.
  • Modern Amenities for Events: Multifunctional meeting rooms and spacious lounges support seamless negotiations, business gatherings, and corporate events, leaving a strong impression on clients and partners.
  • Advanced Technology & Security Infrastructure: Equipped with multi-tier access control, 24/7 surveillance, high-speed destination-controlled elevators, and modern fire protection systems, the building ensures optimal safety for corporate assets and data.
  • Sustainable Branding with Green Standards: Leasing office space in a LEED Gold, ESG-compliant building not only minimizes environmental impact but also demonstrates a strong commitment to social responsibility and sustainable development.

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Business Benefits of Establishing Your Brand at Oriental Square by OSI 

Establishing headquarters at Oriental Square by OSI delivers measurable benefits for business operations:

  • Attracting Clients & Partners: A premium, sustainable workplace conveys professionalism and reliability, strengthening client confidence and facilitating new business opportunities.
  • Appealing to Top Talent: In a competitive labor market, a world-class, green-certified environment helps attract and retain skilled professionals, particularly in high-value industries such as technology, finance, and services.
  • Enhanced Operational Efficiency: Smart design and integrated facilities reduce operating costs, improve workflow efficiency, and boost overall profitability.
  • Sustainable Competitive Edge: Aligning with green development and advanced technology adoption reinforces corporate leadership and brand reputation in a global marketplace.

Oriental Square by OSI is more than just a workspace - it is a symbol of professionalism and sustainability that empowers businesses to elevate brand, expand networks, and achieve long-term growth.

Contact us today for leasing consultation and to schedule a tour to experience the modern office space at Oriental Square by OSI. 

  • Savills Vietnam (Leasing Agent): 0948 000 468 
  • OSI Holdings (Project Developer): 0932 038 666